The Director of Digital Analytics and Experimentation is responsible for developing and executing a comprehensive digital analytics strategy that transforms our current approach with a focus on report automation, insights vs. data extracts, and partnership with our Digital Data partners to advance data democratization. This role involves managing a team dedicated to digital performance analysis, digital marketing activity, retail media network KPIs, digital testing and measurement, and mastery of digital analytics platforms (Adobe Analytics, Google Analytics, etc.).

• Lead the design, development, and implementation of a comprehensive digital analytics strategy.
• Enable analysis of performance across digital platforms, digital marketing campaigns, and customer journeys.
• Establish KPIs and metrics to measure the effectiveness of digital initiatives and their impact on business objectives and overall company strategy.
• Oversee the development of regular reports, dashboards, and presentations of key insights to executive leadership and key stakeholders.
• Communicate complex data analyses and insights in a clear and concise manner, with the ability to influence business decisions.
• Implement advanced analytics techniques (e.g., A/B testing, multivariate testing) to optimize digital marketing strategies.
• Present actionable insights to senior leadership, highlighting key trends, risks, opportunities, and trade-offs.
• Partner with Product and Engineering teams to optimize the collection, storage, and availability of digital performance data, ensuring data integrity and accuracy, and scalability.
• Collaborate with data governance teams to ensure compliance with regulatory standards and data privacy laws.
• Identify opportunities for automation and improved efficiency within digital analytics operations.

Education Requirements:

• Bachelor’s Degree in Computer Science, Data Analytics, Business, or similar fields OR equivalent work experience.

Experience Requirements:

• 10+ years of experience in big brand and/or enterprise omnichannel retailers, sites with 300,000+ pages, eCommerce, mobile platforms, and extensive tagging/tracking knowledge of eCommerce analytics.

• Expert level knowledge of eCommerce analytics (Performance Marketing, SEO, Mobile) reporting, concepts and programs; Adobe Analytics and Google Analytics 360 preferred.
• Experience with developing and managing an Experimentation program - A/B testing, multivariate testing, incrementality testing, etc.
• Advanced knowledge of data visualization platforms – Power BI, Tableau, Looker, etc.
• Extensive experience leading teams of differing skill levels and backgrounds; strong ability to mentor and develop talent.
• Exceptional organizational and time management skills and ability to balance multiple priorities.
• Strong communication skills, including interpersonal, reporting into senior leadership team, and formal presentation execution.
• B2B and B2C eCommerce experience.
• Working knowledge of project management software, such as Jira, Monday.com, Trello, etc.
• Familiarity with SAFe Agile development methodology.

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.