Staples Promotional Products Marketing Manager
Vaughan, Canada
Faire une demandeWhile you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!
At Staples Promotional Products (SPP), we help some of Canada’s most loved brands show up in unforgettable ways—through strategic merchandise, bold brand activations, and experiences that spark real connection. As a leader in design expertise, technology, and creative brand solutions, SPP empowers companies to maximize brand recognition and foster genuine engagement. With both the stability of Staples and the energy of a high-growth team, we’re redefining what’s possible in branded merchandise and marketing innovation. If you thrive in a collaborative and creative environment and are eager to make a meaningful impact, this could be your next great opportunity.
What you’ll be doing
- Developing and evolving SPP’s brand strategy to align with business goals and vision, activating “Brand Love Built Better Together” across all touchpoints.
- Leading the development, execution, and measurement of integrated brand campaigns (digital, print, social, experiential) that build equity and drive growth.
- Owning the strategy and execution of internal and external brand events, ensuring each experience reflects SPP’s values and delivers measurable business impact.
- Overseeing the direction of brand merchandise collections for events, selling moments, employee engagement, and customer gifting—always ensuring alignment with SPP brand standards.
- Collaborating with cross-functional teams (Sales, Merchandising, Business Development, .ca/eCommerce) to ensure consistent and compelling brand storytelling.
- Managing the brand marketing budget and reporting on campaign performance, using analytics to drive ongoing optimization.
- Leading, coaching, and developing a high-performing team of 4–6 direct reports, fostering a culture of innovation, accountability, and growth.
What you bring to the table
- Strategic mindset: You think big-picture and long-term, translating business goals into breakthrough brand strategy and campaigns.
- Creative instincts: You have a strong eye for design, storytelling, and brand expression across multiple channels.
- Leadership presence: You inspire teams, drive cross-functional alignment, and coach talent to new heights.
- Operational finesse: You balance creativity with discipline, managing timelines, budgets, and resources to deliver results.
- Digital fluency: You are well-versed in digital and social trends, marketing technology, and amplifying brand presence online.
- Collaborative energy: You thrive in team environments, building relationships and navigating fast-paced, complex organizations.
- Growth focus: You’re passionate about building brands, campaigns, capabilities, and teams—and always eager to level up.
- Proven track record of leading and executing brand campaigns that drive measurable growth in a B2B environment.
- Experience managing cross-functional projects, budgets, and collaborating across departments.
- Strong understanding of digital marketing, social media, content strategy, and brand identity.
- Excellent communication and presentation skills, with the ability to influence and inspire at all levels.
- Proficiency with Microsoft Office Suite, Google Analytics, CRM/email platforms, and project management tools.
What’s needed – Basic Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- 4+ years of experience in brand marketing, integrated marketing, or related fields.
- 1+ years of management experience leading direct reports.
What’s needed – Preferred Qualifications
- Bilingual in English and French—written and verbal proficiency.
- Experience in paid media campaign planning and execution (social, programmatic, or search).
- Strong B2B marketing background, especially in promotional product or high-growth environments.
- Proficiency in copywriting for digital, social, and campaign messaging.
- Familiarity with eCommerce, lead generation, and full-funnel campaign execution.
- Understanding of brand merchandising and product storytelling.
- Experience working with or managing external agencies or vendor partners.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Vacation Allotment and Holiday Schedule
- Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!
#LI-AF1
Chez Staples, « inclusion » est un mot d'action. Il représente ce que nous faisons pour garantir que tous les employés se sentent valorisés et soutenus afin de contribuer à leur plein potentiel. Lorsque nous opérons de manière inclusive, la diversité suit naturellement. C'est pourquoi nous travaillons dur pour favoriser une culture inclusive, car nous recherchons des employés ayant des perspectives uniques et variées et des domaines d'expertise divers. Le résultat est un meilleur environnement de travail et une réflexion innovante qui nous aide à dépasser les attentes de nos clients – grâce à la force des personnes derrière notre marque emblématique.
Staples est un employeur garantissant l'égalité des chances. Tous les candidats qualifiés seront pris en considération pour un emploi sans distinction de race, couleur, religion, âge, sexe, orientation sexuelle, identité de genre, origine nationale, statut de vétéran protégé, handicap ou toute autre base protégée par la loi fédérale, étatique ou locale.
Des emplois pour vous
- Heads of BD- Responsable Developpement Commercial Staples Vaughan, Canada Sales & Sales Support
- Conseiller(ère) aux comptes Vaughan, Canada Sales & Sales Support
Aucun emploi enregistré
Inscrivez-vous aux alertes d’emploi
Poursuivons la conversation. Remplissez les champs ci-dessous et nous vous garderons au courant des plus récentes possibilités d’emploi qui correspondent à vos préférences.