Manager, Commercial Activation
Framingham, Massachusetts, United States
When we work together, challenges don’t stand a chance.
Be the reason — the expertise you bring to the table, your keen eye for customer insights, and your passion for analytics. So join our team and you’ll own product lines and drive profit. And we’ll help you build a future merchandised exactly how you want.
Total Rewards
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- Compensation & Incentives
- Competitive base salary + bonus on eligible positions
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- Paid Time Off
- 22 days plus 7 major holidays and 1 floating holiday
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- 401(k) Matching
- Company match 401(k) plan
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- Discounts
- Online and retail discounts
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- Wellness
- Physical and mental health wellness programs
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- On-site Amenities
- Daycare, cafeteria, fitness center, and coffee shop at our HQ
Manager, Commercial Activation
Framingham, Massachusetts, United States
ApplyStaples is business to business. You’re what binds us together.
Our Merchandising team is at the forefront of delivering innovative products and solutions that meet the evolving needs of our customers. We work cross-functionally to bring ideas to life, ensuring our Own Brand portfolio is positioned for success across all channels. If you thrive in a fast-paced environment and enjoy turning strategy into execution, this is a unique opportunity to make a measurable impact.
What you will be doing:
The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.
Key Responsibilities include:
- Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
- Ensure products are properly set up and optimized across digital, retail, and program environments
- Identify and resolve activation gaps impacting pricing, placement, readiness, and content
- Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
- Partner with execution teams to ensure activation plans are delivered consistently
- Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
- Monitor key activation KPIs and ensure follow-through on improvements
- Translate data into clear, actionable insights to support business decisions
- Contribute to reporting improvements and enhanced data visibility
- Lead or influence cross-functional initiatives and mentor less experienced team members
What You Bring to the Table:
- Strong ownership mindset with ability to drive initiatives from concept through execution
- Ability to navigate ambiguity and structure complex, cross-functional challenges
- Collaborative, proactive approach to building alignment across teams
- Analytical curiosity and comfort working with data to inform decisions
- Clear, concise communication skills with ability to translate complexity into actionable insights
- Strong prioritization skills and ability to balance multiple initiatives in a fast-paced environment
- Resilient, solutions-oriented mindset with focus on continuous improvement
What’s needed: Basic Qualifications:
- Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
- 7+ years of experience in merchandising, marketing, commercial activation, or related roles
Preferred Qualifications:
- Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
- Experience working with SKU-level sales, pricing, or channel performance data
- Experience supporting go-to-market or product performance initiatives
- Exposure to Private Brands or CPG environments
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Success Profile
- Adaptable
- Analytical
- Communicator
- Detail-oriented
- Insightful
- Problem-solver
Our Culture
People are at the heart of what we do, and we take care of our people. We’re the kind of company that invests in you because you invest in us. At Staples, we thrive on challenges, we believe in the power of what can be, and we support change with purpose. So, bring your win-together attitude and we’ll surround you with like-minded experts who are looking to make an impact for our customers, our community, and our teams.
Meet Louise, Associate Category Merchant
Hear from our people and learn more about their experiences.
"What I love about this department is that every day brings a new challenge, and every day you get the chance to collaborate with a variety of different teams. This allows us to really figure out what our passions are and what we want to pursue."
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