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Director Digital Activation

Framingham, Massachusetts, United States

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When we’re curious and collaborative, there’s no limit to what we can create.

Be the reason — the expertise you bring to the table, your passion for experimenting, and your ability to see the possibilities in each challenge. Join us and reimagine the customer experience. We’ll surround you with a team that inspires and the tools to innovate. It’s everything you need to move us forward, along with your career.

Total Rewards

  • Compensation & Incentives
    Competitive base salary + bonus on eligible positions
  • Paid Time Off
    22 days plus 7 major holidays and 1 floating holiday
  • 401(k) Matching
    Company match 401(k) plan
  • Discounts
    Online and retail discounts
  • Wellness
    Physical and mental health wellness programs
  • On-site Amenities
    Daycare, cafeteria, fitness center, and coffee shop at our HQ

Director Digital Activation

Framingham, Massachusetts, United States

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Remote/On-site On-site Job ID 50571 Category Technology, E-Commerce & Data Science Date posted 08/29/2025

Role Summary The Senior Director, Merch Assortment and Analytics is responsible for leading the development and execution of critical capabilities that enable high performance across the merchandising organization. This cross functional role will oversee business intelligence (BI), data & reporting, item management, business processes, systems management and enablement, and assortment planning strategy.

Duties & Responsibilities:

 • Oversee development of BI dashboards and self-serve reporting tools within Sigma that inform assortment, financial, and operational decisions.

 • Drive reporting automation, improve data visualization, and reduce manual reporting tasks to increase efficiency, accuracy and drive insight. Partner with merchants to collect input, improve usage and train on new tool set.

 • Partner with SDS (IT) to use AI/ML to scale reporting infrastructure and data feeds to unlock deeper insights into assortment.

 • Own the item lifecycle process, including item setup, maintenance, and retirement. Ensuring data accuracy, process efficiency, and system alignment across merchandising.

 • Design and enforce standardized processes for item creation that balance speed-to-market with data accuracy and cross-functional needs.

 • Partner with SDS and Product teams to focus on driving automation, workflow improvements, and reducing manual work across the item setup ecosystem.

 • Oversee systems onboarding, training, and ongoing user enablement, ensuring all merchant teams are equipped to fully leverage tools and platforms.

 • Support merchant teams with tools, data, and frameworks that improve assortment planning and decision-making. Develop templates and planning calendars that drive consistency across desks.

 • Collaborate with digital, private brands and search teams to integrate conversion goals and customer insights into the assortment strategy.

 • Lead communication efforts with the merchant community and senior merchandising leaders (GMMs). Translate business challenges into operational initiatives—connecting executional details with strategy to ensure clarity, speed, and impact.

Qualifications:

 • Strong understanding of retail and digital merchandising processes, product lifecycles, and assortment planning.

 • Experience in BI/reporting tools, advanced Excel and data analysis skills. Experience with Sigma a plus.

 • Exceptional communication, stakeholder management, and leadership presence.

 • Ability to manage multiple priorities in a fast-moving environment while building scalable solutions for the future.

 • Demonstrated ability to partner cross-functionally.

Preferred Qualifications

• Experience in an omni-channel or digitally native retail environment.

 • Proven ability to lead through influence and act as a connector across business and technical teams.

 • Strong change management and process reengineering experience.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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