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Assistant Brand Manager

Framingham, Massachusetts, United States

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When we work together, challenges don’t stand a chance.

Be the reason — the expertise you bring to the table, your keen eye for customer insights, and your passion for analytics. So join our team and you’ll own product lines and drive profit. And we’ll help you build a future merchandised exactly how you want.

Total Rewards

  • Compensation & Incentives
    Competitive base salary + bonus on eligible positions
  • Paid Time Off
    22 days plus 7 major holidays and 1 floating holiday
  • 401(k) Matching
    Company match 401(k) plan
  • Discounts
    Online and retail discounts
  • Wellness
    Physical and mental health wellness programs
  • On-site Amenities
    Daycare, cafeteria, fitness center, and coffee shop at our HQ

Assistant Brand Manager

Framingham, Massachusetts, United States

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Remote/On-site On-site Job ID 58999 Category Merchandising Date posted 12/16/2025 Pay Range $65,000 - $90,000

Staples is business to business. You’re what binds us together.

Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

What you will be doing:

  • Become a key contributor to the management and growth of sub-brand within Staples, by collaborating directly with the Brand Manager.
  • Analyze business performance, develop a deep understanding of brand health, and utilize data-driven insights to make recommendations that propel brand success.
  • Support major strategic planning functions, including brand strategy, packaging execution, content strategy, and digital strategy.
  • Integrate customer insights and competitive trends into brand strategy and creative output, ensuring Staples private brands stand out in the market.
  • Execute creative requests related to product packaging and digital content, attending reviews to ensure all creative remains on-brand.
  • Work cross-functionally with teams such as Product Development, Marketing, Creative, and Merchant teams to seamlessly execute strategy and drive results.
  • Directly influence brand sales and awareness by supporting strategic initiatives and go-to-market plans, enhancing customer shopping experience and driving brand loyalty.
  • Continuously seek innovative methods and creative solutions to adapt to changing market conditions and consumer preferences.
  • Coordinate with various departments and represent the Staples Brands Group in cross-functional meetings to ensure cohesive strategy implementation.

What You Bring to the Table:

  • Proven experience supporting and managing brands, with a strong desire to hone business acumen as part of a data and insight-driven brand team.
  • Interest in strategic planning, brand strategy, product marketing, innovation, content strategy, and digital strategy.
  • Customer-centric mindset with the confidence to question conventional approaches and spark new ideas.
  • Experience building relationships and collaborating with others to meet shared objectives.
  • Strong project management skills and the ability to juggle multiple complex projects with effective prioritization.
  • Fundamental understanding of performance metrics and brand financials.
  • Strong desire to innovate and stay ahead of market trends.
  • Demonstrated experience evaluating customer, category, and industry trends to inform business insights and planning.
  • Excellent written and verbal communication skills.

What’s needed: Basic Qualifications:

  • 2-4 years of related experience in merchandising, marketing, or brand management—preferably in own brand/private brand sector or CPG brand.

What’s needed: Preferred Qualifications:

  • Bachelor’s degree or equivalent work experience.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.  In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-HS1

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Success Profile

  • Adaptable
  • Analytical
  • Communicator
  • Detail-oriented
  • Insightful
  • Problem-solver

Our Culture

People are at the heart of what we do, and we take care of our people. We’re the kind of company that invests in you because you invest in us. At Staples, we thrive on challenges, we believe in the power of what can be, and we support change with purpose. So, bring your win-together attitude and we’ll surround you with like-minded experts who are looking to make an impact for our customers, our community, and our teams.

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Meet Louise, Associate Category Merchant

Hear from our people and learn more about their experiences.

"What I love about this department is that every day brings a new challenge, and every day you get the chance to collaborate with a variety of different teams. This allows us to really figure out what our passions are and what we want to pursue."

Merchandising Specialist

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