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Marketing Operations Specialist

Framingham, Massachusetts, États-Unis

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Remote/On-site On-site Numéro de l’emploi 40502 Type d’emploi Marketing & Public Relations Date d’affichage 04/29/2025

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Build and execute Email campaigns using Marketo as the automation platform
  • Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
  • Act as a subject matter expert to advise our marketing partners on best practices for campaign development
  • Recommend how data can be used to increase personalization and dynamic content into our email campaigns
  • Build out email nurture streams and trigger campaigns to increase automation
  • Work with business partners to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
  • Perform complete end-to-end testing of all projects to ensure flawless execution
  • Partner with Trade Show marketing team to capture show data and route leads to the sales team and/or email streams
  • Execute A/B testing as needed; recommend best practices to set up and execute tests
  • Provide campaign reporting and ongoing monitoring
  • Troubleshoot technical issues as they arise
  • Educate partners on marketing automation best practices
  • Manage our technical vendors/consultants as needed
  • Execute marketing campaigns and strategies, ensuring alignment with the company's overall objectives
  • Analyze campaign performance and make data-driven recommendations for optimization
  • Coordinate with internal teams and external peers to ensure timely delivery of marketing activities
  • Stay updated with the latest marketing technologies and trends to incorporate best practices
  • Handle short-term marketing assignments that require independent judgment
  • Offer recommendations on process improvement solutions within the marketing sphere
  • Collaborate with the content and design teams to ensure brand consistency across all marketing platforms

What you bring to the table:

  • Logical thinker
  • Strong technical skills
  • Proven ability to learn new technology applications quickly
  • Excellent project management and organizational skills
  • Experience working with cross functional teams
  • Proactive approach with a strong initiative
  • Solid written and verbal communication skills
  • Exceptional analytical and problem-solving abilities
  • Effective interpersonal skills and team collaboration
  • Strong time management and organizational abilities

What’s needed- Basic Qualifications:

  • BA/BS degree in Marketing, Business, or a related field or equivalent work experience
  • 2+ year of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience
  • 2+ years of progressively complex experience in marketing operations or a related field

What’s needed- Preferred Qualifications:

  • Master’s degree in marketing or a related field
  • Experience with marketing automation tools and platforms
  • Proficiency in data analytics tools and methodologies
  • Marketo experience

We Offer:

  • Inclusive culture with associate-led Business Resource Groups.
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Chez Staples, « inclusion » est un mot d'action. Il représente ce que nous faisons pour garantir que tous les employés se sentent valorisés et soutenus afin de contribuer à leur plein potentiel. Lorsque nous opérons de manière inclusive, la diversité suit naturellement. C'est pourquoi nous travaillons dur pour favoriser une culture inclusive, car nous recherchons des employés ayant des perspectives uniques et variées et des domaines d'expertise divers. Le résultat est un meilleur environnement de travail et une réflexion innovante qui nous aide à dépasser les attentes de nos clients – grâce à la force des personnes derrière notre marque emblématique.

Staples est un employeur garantissant l'égalité des chances. Tous les candidats qualifiés seront pris en considération pour un emploi sans distinction de race, couleur, religion, âge, sexe, orientation sexuelle, identité de genre, origine nationale, statut de vétéran protégé, handicap ou toute autre base protégée par la loi fédérale, étatique ou locale.

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