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Manager Customer Marketing, Furniture

Framingham, Massachusetts, États-Unis

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Remote/On-site On-site Numéro de l’emploi 40825 Type d’emploi Marketing & Public Relations Date d’affichage 05/02/2025

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

The Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager, Customer Marketing will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners

What you’ll be doing:

  • Develop and drive coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers.
  • Lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media, and site.
  • Partner with merchandising, sales, and customer insights to develop a deep understanding of the furniture business, including customer wants and needs, pain points, product offerings, and solutions.
  • Build a library of content such as buying guides, photography, customer testimonials, and more.
  • Create a pipeline of testing and learning, with clear goals and actions based on test results.
  • Oversee the tactical execution of plans, ensuring flawless execution.
  • What you bring to the table:
  • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
  • Demonstrated strategic thinking and creative problem-solving activities.
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.

What you bring to the table:

  • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
  • Demonstrated strategic thinking and creative problem-solving activities.
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
  • Excellent oral and written communication skills and strong interpersonal skills.

What’s needed- Basic Qualifications:

  • 6+ years strategic planning and sales/marketing experience
  • Previous experience in B2B sales and marketing

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree in Marketing or Communications
  • Previous experience with marketing in a furniture-related industry

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

#LI-HS1

Chez Staples, « inclusion » est un mot d'action. Il représente ce que nous faisons pour garantir que tous les employés se sentent valorisés et soutenus afin de contribuer à leur plein potentiel. Lorsque nous opérons de manière inclusive, la diversité suit naturellement. C'est pourquoi nous travaillons dur pour favoriser une culture inclusive, car nous recherchons des employés ayant des perspectives uniques et variées et des domaines d'expertise divers. Le résultat est un meilleur environnement de travail et une réflexion innovante qui nous aide à dépasser les attentes de nos clients – grâce à la force des personnes derrière notre marque emblématique.

Staples est un employeur garantissant l'égalité des chances. Tous les candidats qualifiés seront pris en considération pour un emploi sans distinction de race, couleur, religion, âge, sexe, orientation sexuelle, identité de genre, origine nationale, statut de vétéran protégé, handicap ou toute autre base protégée par la loi fédérale, étatique ou locale.

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