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Senior Manager Customer Intelligence

Framingham, Massachusetts, United States

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Job ID 10251 Category Marketing & Public Relations Date posted 05/07/2024 Remote On-site

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

The Senior Manager of Customer Intelligence will lead the customer analytics team to efficiently and effectively deliver valuable customer insights to inform business decisions. They will develop close partnerships with various stakeholders (Marketing, Digital, Merchandising, IT) and develop the team to proactively meet the expanding needs of the business. The ideal candidate will be organized, process-driven, and highly analytical with strong technical and communication skills, business sense, leadership capabilities, vision, and a passion for customer-centric, data-driven business growth.

Duties & Responsibilities

  • Lead the Customer Intelligence team and continue to improve internal workflows, business acumen, and efficiency.
  • Develop customer and business expertise and help drive a customer-centric culture.
  • Establish processes and expectations to review and interpret results to develop a deeper understanding of our customers and our business.
  • Proactively identify, summarize, and communicate trends, opportunities, and risks to stakeholders and leadership.
  • Partner closely with stakeholders to uncover and address their needs and deliver new insights about our customers.
  • Manage projects from intake through execution using standard tools and workflows and maintain expected levels of project documentation.
  • Define project deliverables, timelines, and data sources and lead analysts to successful and timely execution.
  • Ensure SLAs are established, communicated, and met and stakeholders are consistently and proactively made aware of project status.
  • Succinctly outline and summarize insights and their implications to stakeholders and develop analysts in these areas.
  • Define and produce new metrics to measure customers and their purchase behavior.
  • Identify and pursue opportunities to improve team performance by leveraging new tools, technology, skillsets, or data sources.
  • Build and maintain Tableau dashboards, develop reporting to track key initiatives, deliver ad hoc reports and Powerpoint presentations.
  • Provide recommendations for customer targeting or campaigns based on findings.

What You Bring to the Table

  • Exceptional technical skills, including proficiency in SQL, data visualization tools (Tableau, PowerBI, etc.), and statistical analysis methods.
  • Exceptional ability to understand internal data sources and provide guidance and expertise regarding required data.
  • Proven leadership experience, with the ability to inspire and develop a team of diverse individuals.
  • Excellent communication and interpersonal skills, with a knack for building strong relationships across all levels of the organization.
  • A strategic mindset, coupled with the ability to execute and drive change.
  • Experience developing and leveraging “analytic workbench” or “analytic technology platforms” that help improve analytics productivity (ETL/ELT tools, data automation, ML ops, etc.).
  • Proven ability to work closely with high-level stakeholders (e.g. VP or C-level).

What’s needed- Basic Qualifications:

  • 5+ years of experience in analytics leadership roles with demonstrated ability to leverage tools and processes to drive team success.
  • 8+ years of experience in analytical roles, preferably customer experience, marketing, or customer analytics.
  • Degree in a relevant field, preferably with quantitative component (e.g. Economics, Finance, Social or relevant experience Sciences, Computer Science, etc.) or relevant work experience. 

What’s needed- Preferred Qualifications:

  • A combination of technical and business education (e.g. a quantitative field and an MBA).
  • Experience working with B2B and B2C marketing teams.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups.
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday).
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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