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Program Manager - Digital Marketing

Framingham, Massachusetts, United States

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Job ID 2241 Category Marketing & Public Relations Date posted 02/05/2024 Remote Hybrid

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Support the execution of our digital media campaigns across digital channels like Display, Paid Search, Paid Social, and Digital Video.
  • Collaborate with the Digital Analytics team to receive and interpret results via marketing mix modeling, match-market tests, and ad hoc analyses.
  • Responsible for monitoring campaign KPIs, making optimizations, and assist in various reporting communications.
  • Assist in the management of budget allocation to hit campaign KPIs.
  • Partner with and prioritize work for external media agency of record team.
  • Respond to requests from internal stakeholders regarding campaign execution.

What you bring to the table:

  • Superior organizational and problem-solving skills
  • Strong analytical skills; ability to draw conclusions and develop recommendations and action plans based on data 
  • Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects  
  • Excellent oral and written communication skills and strong interpersonal skills
  • Experience working with or at a media buying agency.
  • Background in programmatic media buying for paid search, display, paid social, digital video, and digital audio.
  • Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs.
  • Knowledge of marketing technologies & tools (web analytics, tag management, ad servers, attribution, etc.).

What’s needed- Basic Qualifications:

  • 3+ year's experience in marketing or media buying 

What’s needed- Preferred Qualifications:

  • Bachelor’s degree or equivalent experience

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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