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Marketing Program Manager, Customer Marketing ( Healthcare )

Framingham, Massachusetts, United States

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Job ID 860 Category Marketing & Public Relations Date posted 02/02/2024 Remote Hybrid

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Develop and execute marketing programs for the Healthcare vertical focused on specific areas of the customer lifecycle. 
  • Independently manage projects while working closely with cross-functional partners such as merchandising, sales, marketing operations, creative, and digital media to plan, execute, and analyze marketing campaigns.
  • Analyze campaign effectiveness and maximize ROI.
  • Manage reporting, forecasting, and data inputs.
  • Think creatively to bring new initiatives and campaigns to life.

What you’ll bring to the table:

  • A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy
  • The ability to use data to measure progress and create content that drives interest to a B2B audience.
  • Experience in customer lifecycle marketing a plus. 
  • Excellent verbal and written communication skills with the ability to effectively interact and present to stakeholders.
  • Able to balance multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.
  • Demonstrated ability to manage multiple priorities and hit deadlines.

What’s needed- Basic Qualifications:

  • 5+ years of related work experience
  • Strong proficiency in Microsoft Office suite (PowerPoint, Excel)

What’s needed- Preferred Qualifications:

  • Bachelor’s degree or equivalent experience
  • Experience with Marketo
  • Experience in Marketing 
  • Experience within the Healthcare vertical

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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