Learn more about this opportunity.


Senior Manager Digital Analytics

Function: Marketing
Location: Staples Corporate Center, Framingham, MA US
Date posted: 3/9/2018 5:01:36 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1042658

The Senior Manager Digital Analytics will lead the development of insightful and actionable analytic solutions to support digital media and marketing efforts.  He/she will interface with internal clients to understand business objectives and ensure deliverables are aligned with those objectives.  This individual will also lead the development of the organization’s digital analytics roadmap.

Key Job Responsibilities

Impact on Business

  • Set the vision for the organization’s digital analytics roadmap.
  • Partner with various internal business partners to understand objectives and goals, and define and implement a framework for measuring, reporting and analyzing results to provide actionable insight related to those goals.
  • Lead the development of integrated measurement frameworks across all digital marketing programs.
  • Drive insights into customers’ digital behavior.
  • Provide an end user POV to support integration of data across different web analytics tools and databases.
  • Provide subject matter expertise on best practices and standards for developing web analysis and reporting.
  • Leverage customer data as well as multi touch attribution, web analytics, marketing automation, CRM and social measurement platforms to generate insights to improve return on marketing investment.
  • Support web analytics tagging implementation across our current and future digital platforms to ensure accurate data capture.
  • Track, assess and report on customer user journeys to determine strongest path to purchase and loyalty.
  • Lead the development, implementation and optimization of testing and targeting programs.
Innovation and Change
  • Stay up to date on analytics industry trends to inform ongoing changes and enhancements.
  • Enhance the utility of our Multi Touch Attribution solution and synthesize insights extracted from the solution.

  • Exchange information and influence internal partners including IT, Sales, Sales Operations, Merchandising and Finance.  Negotiate with third parties such as data vendors.

People Leadership
  • Manage a team of analytics staff. Make hiring decisions, provide active management, mentoring and career development, and promote best practices and operational excellence across the team.
  • Conduct full performance appraisals and coaching for direct reports. Review and make recommendations on pay actions for.


Education/Experience Equivalent (minimum requirements)

  • Bachelor's degree required 
  • Master’s degree preferred (or foreign equivalent) in Business Administration, Statistics, Economics, or a directly related field.
  • At least five (5) years experience in a digital analytics role.

Professional Knowledge/Experience

  • Extensive knowledge of digital marketing.
  • Demonstrated knowledge of various data mining techniques to generate business insight, including correlation analysis, clustering and regression analysis.
  • Strong SQL skills and understanding of data warehouse architecture.
  • Demonstrated knowledge of Search Engine Marketing and Search Engine Optimization.
  • Proven experience establishing effective testing, measurement and reporting programs that deliver insights to business partners.
  • Prior experience with tag management.
  • Experience with tools such as marketing automation, CRM, web analytics, social measurement, testing and targeting, tag management systems and business intelligence platforms.
  • Ability to communicate complex data concepts in ways marketing leaders and other functions will understand.
  • Strong written and oral communications skills.
  • Ability to manage complex projects with multiple stakeholders to deliver results in a fast-paced, deadline oriented environment.


Additional Information

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Link for schema

There's more to explore