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Marketing Specialist, Advertising - Mississauga

Function: Marketing
Location: Mississauga, ON SDO 1, Mississauga, ON CA
Date posted: 3/9/2018 4:59:56 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1042557
Do you have a passion for marketing and advertising? If you’re looking for a role where you can be strategic and make a measurable impact with your digital marketing efforts, then this role is for you.
As the Advertising Marketing Specialist for the B2B division of Staples, you will focus primarily on driving results with PPC advertising using Google Adwords, digital advertising placements, retargeting campaigns as well as out of home media advertising. You’ll produce positive results in month-to-month metrics and drive digital media to support growth in leads and conversion.
Additionally, you’ll support our SEO optimization efforts by identifying and implementing SEO strategies to support growth of organic traffic to our website through improved search rankings.
Responsibilities Include:
  • Responsible for developing and implementing pay-per-click media strategies and campaigns for search and display advertising.
  • Perform daily account management of all PPC campaigns.
  • Analyze key data in google analytics and other platforms to determine areas of opportunity and improve costs/conversions.
  • Work with the creative team/agency to develop landing pages and creative assets for campaigns where necessary.
  • Manage out of home/sports marketing campaigns – working with agency on appropriate creative for multiple vehicles.
  • Liase with marketing team to determine offers that will drive leads in all print, digital and out of home ad campaigns.
  • Identify new opportunities to increase our presence in additional marketplaces.
  • Implement SEO best practices on Wordpress website.
  • Educate content writers to properly apply SEO techniques to website copy, blog articles, etc.
  • Continually perform enhancements to web copy to improve rankings.

Qualifications and Skills
    • Must be passionate about internet marketing.
    • 3-5 years experience in digital marketing which includes PPC, SEO and digital marketing campaign management
    • Must be organized with the ability to manage multiple deadlines and campaigns.
    • Follows trends and keeps up to date in digital marketing  
    • Ability to analyze and draw conclusions from large amounts of data
    • Knowledge of Search Engine Optimization (SEO) strategies
    • Ability to work independently and in a team environment
    Must have:
    • Bachelor’s degree in marketing, media or other applicable degree.
    • Google Adwords Certified (completed or in progress).
    • Advanced level of proficiency with Google Analytics
    • Bilingual would be considered an asset.
    • Proficient in use of Wordpress websites.
    Staples is committed to providing accommodation to people with disabilities throughout the job application and interview process to the point of undue hardship. If you require an accommodation during the application or interview process, please contact a Customer Care Representative at 1-866-782-7537.

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