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Sr. Manager, Media

Function: Marketing
Location: Staples Corporate Center, Framingham, MA US
Date posted: 2/13/2018 1:01:34 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1040246
Description
Summary

The Senior Manager, Media position helps develop the strategy, execution and analysis of media campaigns that build the Staples brand while driving profit and sales. Knowledge of comms planning is a key function of this role and guiding the team of direct reports. In partnership with external agencies, Customer Insights and digital media teammates, the development of fully integrated plans that span the customer journey will be key for delivering positive results.

 

There is supervision of the team that owns planning and buying responsibilities for all offline media vehicles, including national and local video and audio, out-of-home and print. Collaboration with external agencies is also a component of the role.

 

Innovation is key to constantly explore, test and roll out new media opportunities to help improve Staples ROI and brand metrics.  Collaboration across internal business partners and external agencies will be priority for staying current on media trends and the changing attitudes and behaviors of all our target segments. Budget management responsibility for managing an advertising budget in excess of $100MM. 

The position oversees the growth and development of a 2-person team and reports into the Director, Media & Comms Planning.

 

Key Job Responsibilities


Impact on Business

•             Manage the development and execution of offline plans including collaboration across multiple teams re: the communications planning and integrated media strategy. 

•             Partner with Customer Insights to flow customer-centric strategies through media programs.

•             Collaborate across marketing team members to execute innovative added value programs that deliver on overall marketing objectives, maximize efficiencies and drive traffic and sales.

•             Prioritize initiatives to optimize channels that drive sales and profit.

 
Innovation and Change

•             Knowledge of media trends in order to be proactive in optimizing and testing new ideas

 
Communication/Interactions

•             Collaboration with external agencies to develop media plans that deliver on marketing objectives

•             Oversee budget management for all offline channels with direct reports, Marketing colleagues, and Finance team

 
People Leadership

•             Manage two direct reports effectively so that campaigns that drive results – on strategy, on time, and on budget



Qualifications

Professional Knowledge/ Education


•             Bachelor's Degree, preferably in marketing or general business

•             8+ years of media planning experience, either at another retailer or advertising/media agency

•             Thorough knowledge of offline and online media

•             Detail oriented, highly organized individual with demonstrated and project management skills, including working in cross-functional teams

•             Excellent communication skills - both written and oral

•             Demonstrated analytical skills


 

Additional Information

 

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.


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