Staples global careers United States

Marketing Manager, In Store Experience

Function: Marketing
Location: Staples Corporate Center, Framingham, 01702, Massachusetts
Date posted: 04/09/2017
Type: Full-time
Permanent / Contract: Regular
Job number: 1010758

The Marketing Manager, In-store Experience is responsible for developing and driving overall marketing objectives, strategies, key metrics and plans across the in-store experience for seasonal marketing efforts, key categories and strategic vendors. The In-store Experience Marketing Manager is also responsible for the in-store experience strategy and budget including overall marketing support of our 1300+ retail stores. This person will work cross-functionally with customer experience team, seasonal marketing team, category marketing, merchandising, visual merchandising, promo, store operations and communications.  This person will maintain a strong and active partnership with visual merchandising and select key vendors that manage in-store programs..  


The ideal candidate is an experienced, results-oriented marketing professional and manager with the ability to drive strategy using customer insights/marketing data, oversee flawless execution, and continuously innovate to drive an optimal in-store experience. This role requires successful partnership across various departments and levels, and being a team-oriented influencer and creative problem solver is critical to success.


Retail and the role of Retail is changing, this individual will help pioneer new ways to approach in-store marketing support and partnership with Store Operations to enhance the in-store shopping experience.

  • Develop and execute marketing vision, strategy and plan for the optimal in-store experience for seasonal campaigns, core signage, products, services and omni programs.
  • Lead cross-functional team at the weekly Marketing/Promo meeting with marketing, visual merchandising, promo, POG team and merchandising
  • Be the point of contact and expert for all in-store marketing efforts
  • Partner with merchandising and visual merchandising to optimize the in-store experience based on approved vendor guideline standards
  • Along with team associates measure the effectiveness of all initiatives and continuously improve results
  • Manage $2M+ marketing in-store experience budget
  • Partner with Store Operations to ensure workload support across any and all marketing related in-store activities
  • Manage In-store Marketing Project Manager and help in team development
  • Partner with promo operations team to support key selling programs, including in-store paper promotions
  • With team members, create a test-and-learn pipeline for new and innovative ways to approach in-store marketing and related support.
  • Actively work with other marketing partners to test new approaches in-store, including digital signage and new signage form factors
  • Collaborate with Visual Merchandising, Promo, Merchandising and Store Operations partners to continuously improve processes
  • Manage team of 1 direct report. Oversee responsibilities and performance of team, conduct full performance appraisals and coaching

    Foster an environment of learning and innovation to support team members’ professional development, enabling them to meet or exceed business objectives and attain personal career goals

    • Lead, develop and mentor team members and make Staples an even greater place to work
    • Position is responsible for defining, modifying and executing quarterly objectives 
    • Successfully manage relationships across many functions and levels

      Effectively manage team

      Continuously support Staples 20/20 specifically managing retail for profitability and reducing costs to fuel investments

      Constantly forward-thinking, risk taking and innovative 

  • 6+ years of strategic planning and marketing experience
  • Previous experience in retail, visual merchandising a plus
  • Demonstrated creative thinking and creative problem-solving activities
  • Must be able to manage up the organization
  • Strong communication and interpersonal skills; Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment
  • Manager and development of people
  • Proactive, quick, decisive, self-motivated and can handle multiple projects simultaneously in a fast-paced environment
  • Able to keep initiatives moving on time and on budget.  Able to foresee and prevent problems in advance and fix any issues quickly
  • High level of detail orientation and solution oriented
  • Strong presentation skills and able to communicate and inspire a vision